I developed new content for the welcome page of the Cedarville Writing Center's website (current site). First, I analyzed the audience and created the marketing goal of addressing Writing Center myths to increase awareness on campus. I then analyzed the old site's content, deciding what was effective and what was ineffective for the users. I created new sections to specifically address the marketing goal, wrote new content for the website, and developed a new layout for the page. I finally put it all together in Canva, and I plan to present this updated page to the director of the Writing Center to implement this on our actual site.

As the Development intern for Family Research Council (FRC), I wrote a blog post for the FRC blog about critical race theory in the US military. I researched the topic, developed an outline, and finally wrote a rough draft of the piece. I then submitted the draft to FRC's blog editor, who suggested ways for me to improve the piece. After implementing his edits and making my own, I submitted the final draft for publication. After it was published on the FRC blog, the Christian Post picked up my post and published it as an op-ed. 

​

I wrote this blog post for the Write Major, a blog to increase awareness for the Professional Writing and Information Design (PWID) major at Cedarville. The audience I wrote toward was mainly prospective students and parents. The purpose of this blog post was to market PWID as having valuable classes, a close community of writers, and quality professors. For this blog post, I won the award for "Best Write Major Blog Post of 2021" during our PWID summit. 

I wrote and designed this calling card as a creative marketing project. The goal was to choose an organization and create a marketing piece to represent the brand of the organization in a creative, unusual way. I chose the small clothing business Linennaive to market their new Fall clothing line. Because the clothing line was inspired from Victorian fashion, I created this Victorian-style calling card to best represent the clothing style. I analyzed Linennaive's brand, looking at their values, personality, and communication themes, and I developed the phrases on the front and back of the card to market the clothing line in a creative, brand-consistent way. I created this calling card using Canva.